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With economic uncertainty weighing on Canadians, many wonder, have climate advocates lost the public to other priorities? New national research from Re.Climate and Abacus Data shows that despite affordability pressures, Canadians still care about climate change—and talking about it actually increases support for renewable energy and preparing for climate impacts. 

There are, however, still warning signs. Compared to 2023, more Canadians think climate change’s impacts are exaggerated and there’s more evidence that conspiracy thinking is playing a role in shaping public perceptions.

But the fact remains: Canadians want to build out renewables, they would feel more pride in the country if it was a renewable energy super power and want to see politicians keep their climate promises. Public support hasn't disappeared, so we shouldn't act like it has.

In this webinar, David Coletto, founder and CEO of Abacus Data and Re.Climate Senior Advisor Dr. Louise Comeau will share findings from new research on how Canadians are thinking about climate change, including how hopeful they are about solutions, and how perspectives differ across regions and groups. They will also explore what this means for communicators and what narratives that resonate with Canadians.